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Business Health Check Quick diagnostic questions

Business Health Check: 27 questions to diagnose your business in 15 minutes.

If your business feels chaotic or stuck, you don’t need motivation — you need clarity. These 27 questions help you find the real bottleneck fast.

Author: Ken Crause (Founder & CEO of BYOBO$$)

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Want this ranked objectively? Use the Business Health Checkup diagnostic.

The 27-question Business Health Check

Answer honestly. Your answers will show the bottleneck.

Finance (Visibility + Runway)

  • Do you know your monthly cash burn?
  • Do you know your profit margin by product/service?
  • Do you know your break-even point?
  • Is cash flow stable and predictable?
  • Do you have a weekly money tracking habit?
  • Could your business survive a 30-day revenue dip?
  • Are subscriptions/tools eating margin without ROI?

Marketing (Demand + Positioning)

  • Can you describe your offer in one sentence?
  • Do you have one consistent lead source?
  • Do you know your cost per lead?
  • Are leads high quality (not tire-kickers)?
  • Do you have clear differentiation?
  • Do people understand what you do quickly?
  • Are you relying on referrals only?

Sales (Conversion + Process)

  • Do you have a repeatable sales process?
  • Do you know your close rate?
  • Do you follow up consistently?
  • Can you sell without discounting?
  • Is your pipeline predictable?
  • Do you qualify prospects quickly?

Operations (Delivery + Systems)

  • Does delivery depend on you personally?
  • Are mistakes and rework common?
  • Do you have SOPs for key tasks?
  • Is turnaround time consistent?
  • Do customers get predictable outcomes?
  • Can someone else run delivery without you?

Leadership (Focus + Execution)

  • Do you set weekly priorities?
  • Are you reactive most days?
  • Do you finish what you start?
  • Does your team know what matters most?
  • Do you have accountability and ownership?

How to score your answers

Give each question a score: 2 = Yes, 1 = Somewhat, 0 = No. Your lowest category is likely your bottleneck.

Full guide + checklist → Get a ranked diagnostic

Want the full report output?

See what you receive before booking. That’s how trust should work.

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